Visual Identity
Sandrine C.
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About this service
Summary
Visual identity is a powerful tool to assert an institution's or brand's presence. It all starts with a simple logotype, conveying the name values. Then, through a creative and bold system of communication, all elements will affirm the visibility, recognisability, and uniqueness of the identity.
What's included
Visual & Brand Identity
Visual & brand identity
Logo design
Design of a logotype
Colour palette
Creation of the identity's colour palette
Typography
Choice of the typography pairing
Design of visual communication system
Design of how the different ingredients articulate with each other, and how the brand communicates apart from the logo
Art Direction
Art direction for the imagery, photography, illustrations, icons
Brand guidelines
Brandbook including the rules of the visual identity
Skills and tools
Graphic Designer
Visual Designer
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Figma
Webflow
Industries
Graphic Design
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