Visual Identity

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About this service

Summary

Visual identity is a powerful tool to assert an institution's or brand's presence. It all starts with a simple logotype, conveying the name values. Then, through a creative and bold system of communication, all elements will affirm the visibility, recognisability, and uniqueness of the identity.

What's included

  • Visual & Brand Identity

    Visual & brand identity

  • Logo design

    Design of a logotype

  • Colour palette

    Creation of the identity's colour palette

  • Typography

    Choice of the typography pairing

  • Design of visual communication system

    Design of how the different ingredients articulate with each other, and how the brand communicates apart from the logo

  • Art Direction

    Art direction for the imagery, photography, illustrations, icons

  • Brand guidelines

    Brandbook including the rules of the visual identity


Skills and tools

Graphic Designer

Visual Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Figma

Webflow

Industries

Graphic Design