So basically, after setting up your shopify store or website, you import products or upload your brand product and start to make sales, you will need to keep in touch with your customers or potential customers. Someone who buys your product can purchase it again another time. when you are running a discounted sale, or new products alert, or an upsell or cross-sell, you will need to inform them with the most effective marketing platform which is EMAIL MARKETING. These will help boost and increase your sales.