My approach starts from a 1to1 videocall exchange of question about your business, that I noticed to be reason for the majority of my previous clients to reflect more and understand better the core of their business' identity. After this briefing, my process path will depend on the maturity of your actual visual identity and how many aspects we will decide to work on. Starting from the color palette, font families, logo and pattern, I will the proceed with the application of the design depending on the business' field of interest. During the 1to1 brief videocall we will also define the eventual quantity and timing of revisions we will have through out my process.