Brand Identity: Full-Service Identity & Launch Kit

Steven Miller

Contact for pricing

About this service

Summary

Everything you need to make a great first impression as a business.

This is a full-service branding package — taking a rough idea and turning it into a thoroughly executed brand ready to launch.

Process

Visual Identity Development (~4–6 Weeks)

1-3 Visual Concepts

Logo Design

Color Palette

Typography

Photo Art Direction

Misc. Brand Elements (Patterns, iconography, etc.)

Relevant Brand Applications (Business cards, social templates, etc.)

Final deliverable: Brand Guidelines in digital and/or PDF formats

Brand Touchpoint Development (~2–4 Weeks) — Optional

This is a flexible additional phase that would include the creation of any initial brand touchpoints needed for launch, which could include:

Packaging Design

Photo/Video Art Direction (product or lifestyle photoshoot)

Website Design

Print Collateral

Deck Template

Contact me to learn more & book

Please reach out with any questions about process or pricing — these are rarely a one-size-fits-all solution so I'm happy to chat more about your needs to determine what makes sense for your brand.

What's included

Brand Guidelines
This is a thorough encapsulation of all work done during the project and will be a foundation for the brand moving forward. The Brand Guidelines would outline: - Strategic positioning - Logo suite - Color palette - Typography system - Layout / usage guidelines
Brand Toolkit
This includes a folder of all brand assets (logos, patterns, textures, icons, etc.) and up to 3 basic brand applications to make launching as seamless as possible. These are determined based on your needs — they could be business cards, a social media launch kit, soft goods, logo animation, etc.

Example projects