Copywriting for B2B SaaS Websites
Sumit Hegde
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About this service
Summary
Conduct a messaging workshop to discuss and align on your target market, use cases, value props, differentiators etc.
Create a Positioning document to serve as a foundation for all your future marketing efforts.
Research your market, competitors and product, and conduct internal interviews to identify the core message that your customers care about.
Dig deeper to understand your target customers and their pain-points and preferences through surveys and interviews.
Analyze the gaps with your current site and map out a new structure based on the customer journey.
Create high-level content outlines for the new pages.
Write conversion driven copy to help you drive more signups.
What's included
Positioning framework
Clarify your positioning and messaging strategy
Website architecture
Create a high-performing website structure that drives conversions
Homepage copy
A compelling narrative for your home page that clearly explains your product
Website landing page copy
Structure and copy for your landing pages to maximize engagement and conversions
Skills and tools
Copywriter
Writer
Google Docs
Notion
Industries
SaaS
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