The report includes:
· Demand evidence — proof that buyers actively search for this type of product
· Competitor analysis — existing products in this category with pricing, strengths, and weaknesses
· Willingness-to-pay signals — what buyers are currently paying and what prices generate complaints
· Buyer objections — pre-purchase hesitations specific to this product category
· Go / no-go signals — specific evidence pointing toward entering or avoiding this market
· Clear go / no-go recommendation based on all evidence above