What's included

• Brand Strategy

  The foundation that makes every decision easier (not a 60-page deck you'll ignore) What I figure out before opening Figma: -Who you actually are (not who you think you should be) Your ideal customer (the one who'll pay premium without flinching) How to talk to them (voice + messaging that converts) Market positioning (why you're worth more than competitors) Creative direction (visual strategy for all future design decisions) -Why this matters: Most designers skip straight to pretty pictures. Most developers just want specs. I don't design or build anything until we know exactly who's buying and why they'll choose you over cheaper options. -What you get: Complete clarity on your brand positioning, messaging strategy, and visual direction. No more second-guessing design decisions or wondering if you're targeting the right people. The result: Confident positioning, clear differentiation, which actually reflects your premium value instead of fighting it.

• Brand Identity & Visual Design

  Logo system, typography, color palette - the visual foundation that makes everything else work What's included: -Primary logo + variations (horizontal, stacked, icon versions for every application) -Typography system (headline fonts, body text, accent typography that actually work together and feel cohesive) -Color palette (primary, secondary, accent colors with exact specs for digital and print) -Brand guidelines (how to use everything properly so your brand doesn't look inconsistent) -Visual language (photography style, illustration approach, graphic elements that make you recognizable) -Icon system (custom icons that match your brand personality) Pattern library (textures, backgrounds, decorative elements for depth) -Why this foundation matters: Your digital presence is only as strong as the brand identity behind it. Skip this step and you get a pretty website that feels disconnected from everything else you do. A strong visual identity is what makes people remember you three months after they visit your site. -What you get: A cohesive visual system that works across every touchpoint from your website to your social media to your pitch deck to your email signature. Everything feels intentionally designed, not randomly assembled. --When people see your brand anywhere, they instantly recognize it's you. The impact: This is what separates brands that look "nice" from brands that look expensive. The difference between people thinking "that's pretty" and people thinking "I need to work with them."

• UI/UX Design System

  Complete interface design - layouts, components, and user experiences that feel effortless What's included: -Design system architecture (spacing scales, grid systems, layout principles that create visual harmony) -UI component library (buttons, forms, cards, navigation, modals - every element your product needs) -Page layouts (homepage, about, services, contact, blog - each designed with purpose) -Responsive design (mobile-first approach because that's where most of your traffic comes from) -User flow mapping (how people move through your site, what actions they take, where they might get stuck) -Interactive prototypes (click through your entire site and feel it before we build anything) -Micro-interactions (hover states, transitions, loading animations that add personality) -Accessibility considerations (inclusive design that works for everyone, not just some people) Why design systems matter: Anyone can make one page look good. The real skill is creating a system that scales - where page 50 looks as intentional as page 1. Where new features feel native, not tacked on. Where your brand stays consistent even as you grow. What you get: Interfaces that don't just look beautiful - they guide users exactly where you want them to go. Every button, every heading, every color choice serves a purpose. Nothing is there "just because." The design does the heavy lifting so your customers don't have to think. The experience: Modern, clean, and intuitive. Users won't praise your interface design - they'll just enjoy using it. Which is exactly the point. Good design is invisible until you see a bad one.