Design Lead | Product Design

Ekin Icbudak

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About this service

Summary

I’m a Design Lead and Product Designer with 9+ years of experience delivering user-centered digital solutions for startups, agencies, and global brands. I specialize in leading teams through scalable design systems, intuitive UX/UI, and high-fidelity prototypes that balance business goals with user needs.

Process

The process starts with Discovery & Strategy, where I collaborate with stakeholders to define product goals, user needs, and a scalable design vision. This leads to Team Alignment & Roadmapping, where I develop a clear roadmap, aligning cross-functional teams on design priorities and deliverables.
Next, I guide the team through UX/UI Design & Prototyping, ensuring design systems are scalable and user flows are intuitive. We enter Feedback & Iteration, refining designs based on team and stakeholder input.
Finally, in Developer Handoff & Support, I provide detailed design specs, organized files, and remain involved through implementation to ensure design quality is maintained.

What's included

  • Comprehensive Design Strategy

    A well-defined design roadmap aligning product goals with user needs and business objectives.

  • Scalable Design Systems

    Fully developed design systems with reusable components, ensuring consistency and efficiency across the product.

  • High-Fidelity UI/UX Designs

    Polished, user-centered interfaces with responsive designs, prototypes, and interaction flows.

  • Team Leadership & Collaboration

    Creative direction and mentorship for design teams, fostering collaboration across departments.

  • Developer-Ready Assets & Documentation

    Organized design files, style guides, and detailed specs for seamless developer handoff.

Skills and tools

Visual Designer

UX Designer

UI Designer

Adobe Suite

Adobe XD

Figma

Framer

Slack

More services

Product Design | UI/UX Design | Visual Design

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