Here's a brief overview of things I may include:

✓ Brand Goals

✓ Brand Architecture

✓ Brand Attributes

✓ Archetypes

✓ Mission Statement

✓ Positioning Statement

✓ Brand Messaging

✓ Brand Looks and Feels

✓ Competitor Analysis

✓ Customer Persona

✓ Customer Journey

✓ Social Media Playbook

This document takes me between 2-3 weeks to complete after the workshop.

Weekly check-ins with my client ensure we are all aligned and that the document is headed in the right direction.