What's included

• Brand Guide

  After sending a discovery session to the client, I will create a brand guide completely customized for the client and their needs. This brand guide will include the brand story, goals, mission statement, brand vision, brand pillars, and target demographic analysis. The goal here is to establish a clear personality for the brand and business. It will be finished off with the logo, brand colors, typography, supporting graphics, and mood board.

• Brand Identity

  While creating a brand identity, I will establish your business goals and personality. I will research your audience, value proposition, and competition. This will then lead me into designing the logo and branding for your business, followed by choosing a color palette, typography and font pairings, and any supporting graphics we have agreed to.

• Logo Creation

  I will create a minimum of 4 logo concepts to send to the client along with a color palette. The client will then have up to 4 revisions to get their finalized logo ready. Once the final logo and color palette have been chosen, I will send a compressed folder with the vectorized and print ready files (JPEG, PDF, EPS, SVG, & PNG)