Brand Strategy Persona/Positioning Strategy

Starting at

$

1,350

About this service

Summary

Stop targeting everyone—and failing. This strategy gives you clear, research-based insights into your ideal audience’s mindset—what they care about, what they avoid, and what makes them buy. Combined with a strategic positioning framework, this ensures your brand speaks directly to the people who matter most.

FAQs

  • Can you send me custom orders depending on my needs?

    Absolutely! Just let me know what you need, and I'll tailor our services to suit your requirements.

  • Can I request research for a specific geographic market?

    Yes, we can tailor our research to focus on specific regional, national, or international markets based on your needs.

  • Can I upgrade my package after seeing initial results?

    Absolutely. You can upgrade to a more comprehensive package within 30 days of delivery with the initial fee applied to the new package price.

  • Where is your brand strategist or copywriter from?

    We work with a senior brand strategist and copywriter from Canada with over 15 years of experience in competitive market positioning and strategic research for both startups and established businesses.

What's included

  • Archetype + Persona

    Defines your customer’s brand archetype and detailed persona profile, including behaviors, tone preferences, and decision styles.

  • Preferences, Pain Points, Values, Outlooks, Dislikes

    A breakdown of your audience’s emotional triggers—what they want, avoid, believe in, struggle with, and what turns them off.

  • Strategic Positioning Framework

    Identifies how your brand should be positioned to stand out, connect instantly, and align with the needs and values of your market.

  • In-Depth Analysis

    A research-driven look into your current audience understanding, highlighting any blind spots and areas of opportunity.

  • Target Audience & Buyer Persona Overview

    A concise, actionable summary of your ideal customer, ready for internal teams to use in campaigns, messaging, and product decisions.


Duration

7 days

Skills and tools

Business Strategist

Copywriter

Marketing Strategist

Gmail

Gmail

Google Ads

Google Ads

Google Analytics

Google Analytics

SEMrush

SEMrush

Slack

Slack

Industries

Real Estate
Sports
Hospitality