What's included

• Brief

  You will receive a full questionnaire in where we will get to know you and your brand on a more deep and insightful way. This will be the first step before starting the design process. *You will receive this document as a PDF file.

• Creative Direction

  The Creative Direction is a little document where you will be able to see an overview of your brand, what is your business/brand, what are it objectives and values, it's philosophy, it's reason to be, it's tone and voice. Plus a moodboard where we will define the general look and feel (and vibes) of your brand and it's visual identity. This will be the core information we well use while designing your brand assets and what you'll have to have in mind when applying your brand. *You will receive this document as a PDF file.

• Logo Suite

  The Logo Suite is the basics for your brand's recognition. It will represent your brand and it's essence everywhere: social media, printed design, website, etc. By having a logo suite you ensure that your brand will be able to be displayed everywhere, on different platforms, material and sizes, without have to worry about it's adaptability. All this while being consistent with your brand's identity. *You will receive your logos on this files: RGB, PDF, SVG.

• Color Palette

  A nice chosen color palette will help your share more of your brand's personality and message. A color palette has the power to generate emotions and associate certain ideas and concept with a color in particular. *You will receive this document as a PDF file.

• Brand Typography

  Brand typography play a important part on making more emphasis on your brand's message. A good type combination creates a visual impact to help imprint a message on a readers mind. Also, the consistent use of your brand's tipography through social media will make you more recognizable. *You will receive this document as a PDF file.

• Graphic resources

  A set of graphic resources will be very helpful to give more personality and playfulness to your brand designs. As a part of your graphic resources you will be receiving: shapes, vector, basic illustration or doodles, patterns. This are going to be chosen based on what your business needs. **You will receive your logos on this files: RGB, PDF, SVG.

• Visual Identity Sheet

  This document consist on a single page where you'll have exclusive view of your Visual Identity to serve you as a guide when doing your own design (ex. creating stories, designing based on a template). On this document you will see: your logo suite, color palette with it's codes, tipography palette, your graphic resources and mockups + designs as examples. This document is ideal to have it on your phone or Canva. **You will receive this document as a PDF file.

• Visual Identity Manual

  This document is like the ABC of your brand. It's a guide through your brand, to understand it, know how it works and apply it correctly. This manual is essencial and you must have it always at hand in case you need to remember how to approach comunnication throught your Visual Identity. ¿What does this document includes? · Firstly and very important: who you are as a brand, what your values are, your philosophy and objetives. Your vision, voice and tone. · Your Creative Direction to understand your visual identity and look and feel. · A guide throught your logos: how to use them and where, how to respect the safe space between around them, the DO'S and DONT'S. · All info about your color palette. Every color has it RGB and hexadecimal code. How to combine your colors for a correct and nice contrast. · How to use your brand tipographies: what role do they have on designs, wich size are better for a correct lecture. · A complete display of your graphic resources. · Mockups to see your Visual Identity on action. This will depend on the type of brand/business you have. **You will receive this document as a PDF file.