Google Ads Setup & Optimization by Everther GlobalGoogle Ads Setup & Optimization by Everther Global
Google Ads Setup & OptimizationEverther Global
Cover image for Google Ads Setup & Optimization

Drive real leads and sales with optimized Google Ads campaigns. From setup to scaling, I focus on performance, ROI and conversion tracking

Most Google Ads campaigns fail for one simple reason... they are set up to spend money, not to generate results.
I don’t just “run ads” I build a system that focuses on intent, tracking and conversion clarity.
First, I structure campaigns based on real search intent. That means targeting keywords that actually lead to clicks with buying intent, not just traffic. Then I design ad copy that directly addresses user intent, increasing both CTR and conversions
The key difference in my approach is tracking and decision-making. I properly set up conversion tracking (Google Tag Manager, GA4) so every click, lead, and purchase is measurable. Without this, scaling is just guesswork
I also focus heavily on optimization cycles — refining keywords, removing wasted spend, improving Quality Score, and testing variations regularly. This keeps your cost-per-click lower and ROI higher over time.
What i do differently- • No generic campaign structures — everything is tailored • Focus on reducing wasted ad spend from day one • Clear reporting so you actually understand what’s working • Conversion-first mindset (not vanity metrics like impressions)
Whether you're running a service business or e-commerce store, the goal stays the same- spend less, convert more, scale smartly

What’s Included (Deliverables)-

Campaign Setup Full Google Ads account structure with Search/Display campaigns, ad groups and targeting
Keyword Research & Strategy High-intent keyword selection with negative keywords to reduce wasted spend
Ad Copy Creation Conversion-focused headlines and descriptions aligned with user intent
Conversion Tracking Setup GA4 + Google Tag Manager integration for accurate tracking
Optimization & Reporting Ongoing improvements, A/B testing and performance insights

Competitive Price

Fixed Price- $250 – $600 (based on campaign scope) Hourly Rate- $25 – $40/hour
FAQs

Contact for pricing
Duration1 week
Tags
Google Ads
Google Analytics
Keyword Research
Ad Optimization
Conversion Tracking
Display Ads
E-commerce Ads
PPC Campaigns
Search Ads
Service provided by
Everther Global London, UK
$1k+
Earned
3
Paid projects
5.00
Rating
26
Followers
Google Ads Setup & OptimizationEverther Global
Contact for pricing
Duration1 week
Tags
Google Ads
Google Analytics
Keyword Research
Ad Optimization
Conversion Tracking
Display Ads
E-commerce Ads
PPC Campaigns
Search Ads
Cover image for Google Ads Setup & Optimization

Drive real leads and sales with optimized Google Ads campaigns. From setup to scaling, I focus on performance, ROI and conversion tracking

Most Google Ads campaigns fail for one simple reason... they are set up to spend money, not to generate results.
I don’t just “run ads” I build a system that focuses on intent, tracking and conversion clarity.
First, I structure campaigns based on real search intent. That means targeting keywords that actually lead to clicks with buying intent, not just traffic. Then I design ad copy that directly addresses user intent, increasing both CTR and conversions
The key difference in my approach is tracking and decision-making. I properly set up conversion tracking (Google Tag Manager, GA4) so every click, lead, and purchase is measurable. Without this, scaling is just guesswork
I also focus heavily on optimization cycles — refining keywords, removing wasted spend, improving Quality Score, and testing variations regularly. This keeps your cost-per-click lower and ROI higher over time.
What i do differently- • No generic campaign structures — everything is tailored • Focus on reducing wasted ad spend from day one • Clear reporting so you actually understand what’s working • Conversion-first mindset (not vanity metrics like impressions)
Whether you're running a service business or e-commerce store, the goal stays the same- spend less, convert more, scale smartly

What’s Included (Deliverables)-

Campaign Setup Full Google Ads account structure with Search/Display campaigns, ad groups and targeting
Keyword Research & Strategy High-intent keyword selection with negative keywords to reduce wasted spend
Ad Copy Creation Conversion-focused headlines and descriptions aligned with user intent
Conversion Tracking Setup GA4 + Google Tag Manager integration for accurate tracking
Optimization & Reporting Ongoing improvements, A/B testing and performance insights

Competitive Price

Fixed Price- $250 – $600 (based on campaign scope) Hourly Rate- $25 – $40/hour
FAQs

Contact for pricing