• Product link: Your website, app, or product demo
• Project goal: What should the video help you achieve?
• Target audience: Who needs to understand your product?
• Key message: What is the main feature, problem, or benefit to communicate?
• Brand assets: Logo, colors, fonts, guidelines, and UI screenshots or recordings
• Script or brief: Your existing script, outline, or key talking points
• References: Examples of animation styles you like, if available