What's included

• Developing newsletters or targeted email campaigns that keep potential clients engaged. Share updates, showcase recent projects, offer tips and provide exclusive insights into your product or service

  Campaign Strategy: Target audience analysis Campaign goals and KPIs Email segmentation strategy Content calendar and scheduling Email Copywriting: Subject lines (optimized for open rates) Preview text Email body content (including headlines, CTAs, and any necessary disclaimers) Personalized content (e.g., dynamic text based on audience segments) Email Design: Custom email templates (designed for responsiveness across devices) Brand-aligned visuals (images, banners, icons) A/B test variations for design elements (e.g., CTA buttons, images) Automation Setup: Drip campaign sequences Welcome series, abandoned cart, and re-engagement flows Trigger-based emails (e.g., after specific user actions) Integration with CRM or email marketing platform (e.g., Mailchimp, Klaviyo) List Management: Audience segmentation List cleaning and hygiene (removing inactive or bounced emails) Opt-in/Opt-out management Performance Tracking & Reporting: Weekly or monthly reports on campaign performance (open rates, click-through rates, conversions, etc.) Insights and recommendations for optimization A/B testing analysis and results Compliance: Ensuring all emails comply with legal regulations (e.g., GDPR, CAN-SPAM) Adding necessary legal text (e.g., unsubscribe links, company address) Ongoing Optimization: Regular content updates based on performance Subject line and content testing Continuous improvement of automated sequences