What's included

• Initial Consultation and Strategy Session

  Understanding the client's business, goals, and target audience. Discussing budget and timeline expectations. Setting specific, measurable objectives for the campaign.

• Market and Keyword Research

  Comprehensive analysis of industry trends, competitors, and target market behavior. Identifying high-value keywords and phrases to target based on search volume, competition, and relevance.

• Account and Campaign Setup

  Creating and setting up the Google Ads account if not already done. Structuring the account with campaigns and ad groups for optimal targeting and budget allocation.

• Ad Copy Creation

  Writing engaging and persuasive ad copy tailored to target keywords and audience segments. Developing multiple variations for A/B testing purposes.

• Landing Page Recommendations

  Providing suggestions for landing page optimization to improve conversion rates. If applicable, assisting with the creation or optimization of landing pages.

• Conversion Tracking Setup

  Implementing Google Analytics and Google Ads conversion tracking to measure actions like sales, leads, or phone calls. Setting up goals and tracking pixels as necessary.

• Campaign Launch

  Final review and adjustments based on client feedback. Activating the campaigns to start running ads.

• Ongoing Management and Optimization

  Regular monitoring of campaign performance to adjust bids, ads, and keywords for optimal results. Continuous A/B testing of ad copy and landing pages to improve click-through and conversion rates.

• Reporting and Analysis

  Providing detailed, regular reports on campaign performance, including metrics like impressions, clicks, conversion rate, and cost per acquisition (CPA). Offering insights and recommendations based on performance data.

• Budget Management

  Ensuring efficient use of the advertising budget to achieve the best possible return on investment (ROI). Making recommendations for budget adjustments based on campaign performance.

• Training and Handoff (if applicable)

  Providing training to the client or their team on managing Google Ads campaigns, if part of the service agreement. Preparing documentation or guides to assist with ongoing campaign management.