What's included

• Creative direction & Visual Strategy

  Includes a creative consultation, a mood board, and a visual strategy to introduce/elevate the brand

• Primary Logo

  In 3 colors (black & white, and 1 color of choice) -Starts with 5 rough sketches -Reduced to 2 rendered artworks -Finalized in 1 fully colored artwork

• Custom Brand Pattern

  A pattern derived from the logos and mark, or any other symbolisms/elements/illustrations that would represent the brand. This can be used as backgrounds, wraps, etc.

• Colour Palette

  A complete palette of all applicable colors for the brand

• Typography Suite

  Includes: a header, sub-header, and body copy font types **Note: Fee for licensed fonts will be shouldered by the client 2x: 1 for the designer's use, 1 for the client's use.

• Brand Stationery

  2 Chosen applications of the brand identity on related stationeries

• Instagram Highlight Covers icons

  5 fully colored icons for the brand's Instagram highlight cover section