Brand Identity Design⚡️ by Sammy PrinceBrand Identity Design⚡️ by Sammy Prince

Brand Identity Design⚡️

Sammy Prince

Starting at

470

About this service

Summary

⚡️ Identity with Backbone: Strategic, Scalable, and Built to Last

Your brand deserves more than just a logo, it needs a backbone.

I create visual identities that are confident, consistent, and ready to grow with your business. Through a clear, collaborative process, I help you find clarity in your vision and translate it into a visual system that feels authentic, modern, and unmistakably yours.

This isn’t just about good design it’s about building strategy into every detail. Each color, font, and layout choice is made with purpose, so your brand shows up with confidence across every touchpoint. You’ll walk away with an identity system that not only looks incredible but continues to work for you as you scale.

⚙️ Process

1. Discovery & Creative Direction

We’ll start with a focused strategy session to align on your mission, audience, and goals. From there, I’ll craft two custom moodboard directions, each reflecting your brand’s tone and personality. You’ll pick the one that feels right setting the creative foundation for your new identity.

2. Brand Design

Once direction is set, I’ll design a complete brand identity system built for recognition, clarity, and growth. This includes:

Full logo suite (primary, secondary, submark, favicon)

Thoughtful color palette

Curated typography system

Supporting brand elements (patterns, icons, or visuals)

Each piece works together to make your brand feel distinctive and timeless.

3. Refinement & Alignment

You’ll review the concepts and share your thoughts. Through up to two focused refinement rounds, we’ll polish and perfect everything making sure your identity aligns seamlessly with your values and long-term vision.

4. Delivery & Support

You’ll receive a detailed Brand Manual explaining how to use your logos, colors, fonts, and elements plus realistic brand mockups to show how it all comes to life. Final files are provided in multiple formats (PNG, SVG, PDF), ready for use across print, web, and social. You’ll leave with a toolkit that’s ready to scale with your brand.

💬 FAQs

How many moodboards will I get, and what’s included? You’ll receive two custom moodboards each with curated images, fonts, color ideas, and design inspiration. These help us define the creative tone for your brand before we dive into design.

How many logo concepts will I see? Can I give feedback? You’ll receive 2–3 initial logo concepts (digital or sketched). You’ll choose your favorite and share feedback, and I’ll refine it into your final logo suite.

Can we use some of my existing brand assets? Of course! If you already have a logo, color palette, or font you’d like to keep or refine, I’ll incorporate them into your new identity system for a seamless update.

What do “brand elements” include? These are the visuals that add depth to your brand things like patterns, icons, or graphic accents. You’ll get up to 5 custom elements included in your package, with the option to add more if needed.

What file formats will I receive? You’ll get final files in AI or EPS (vector), PNG (transparent), and JPEG, ready for both print and digital use.

How do revisions work? Each deliverable marked includes Unlimited rounds of revisions.

How can I prepare for our first session? Have a sense of your vision, goals, and audience and any visual inspiration you love. The clearer your input, the stronger and more aligned your final identity will be.

Deliverables

⚡️ Discovery & Creative Direction

Every great brand starts with clarity. We’ll begin with a focused consultation to uncover your brand’s vision, audience, and positioning. Through a strategic questionnaire and guided conversation, we’ll define your unique value, tone of voice, and visual direction pillars. The outcome is a clear and actionable Brand Strategy Guide your foundation for every creative decision that follows.

⚡️ Moodboard & Visual Direction

Next, we’ll explore how your brand should feel. You’ll receive two distinct moodboard options, each representing a different creative direction. Together, we’ll refine and select one that best captures your brand’s essence and sets the tone for design development.

⚡️ Logo Suite Design

Your logo is the face of your brand. I’ll craft up to three initial concepts, leading to a final, refined logo suite that includes: A Primary Logo for your core brand identity A Secondary Logo for flexible use A Submark for compact spaces A Favicon for your digital presence Logo Guidelines

🎨 Color Palette

I’ll build a cohesive color system tailored to your brand’s mood and audience including primary and secondary colors, digital and print values, and suggested pairings to ensure visual harmony across all touchpoints.

✍️ Typography

A well-chosen type system strengthens your message. I’ll curate fonts for headings, subheadings, and body text, with examples of use. If premium fonts are recommended, I’ll include free alternatives to keep your brand accessible and consistent.

🌟 Brand Elements

To complete your visual identity, I’ll design custom brand elements such as icons, patterns, social media ads or curated imagery subtle details that bring personality and distinction to your brand.

📦 Brand Assets Handover

Once finalized, you’ll receive all brand assets in multiple formats (PNG, SVG, PDF) ready for both print and digital use.

🔥 Brand Manual + Brand-in-Use

You’ll also receive a comprehensive Brand Manual, detailing how to apply your new identity consistently from logo usage to color and typography guidelines. To help you visualize your brand in action, I’ll include Brand-in-Use mockups that show your identity across real-world applications like packaging, social media, and stationery.

🤝 Review Process

Unlimited revisions

What's included

⚡️ Discovery & Creative Direction
Every great brand starts with clarity. We’ll begin with a focused consultation to uncover your brand’s vision, audience, and positioning. Through a strategic questionnaire and guided conversation, we’ll define your unique value, tone of voice, and visual direction pillars. The outcome is a clear and actionable Brand Strategy Guide your foundation for every creative decision that follows.
⚡️ Moodboard & Visual Direction
Next, we’ll explore how your brand should feel. You’ll receive two distinct moodboard options, each representing a different creative direction. Together, we’ll refine and select one that best captures your brand’s essence and sets the tone for design development.
⚡️ Logo Suite Design
Your logo is the face of your brand. I’ll craft up to three initial concepts, leading to a final, refined logo suite that includes: A Primary Logo for your core brand identity A Secondary Logo for flexible use A Submark for compact spaces A Favicon for your digital presence Logo Guidelines
🎨 Color Palette
I’ll build a cohesive color system tailored to your brand’s mood and audience including primary and secondary colors, digital and print values, and suggested pairings to ensure visual harmony across all touchpoints.
✍️ Typography
A well-chosen type system strengthens your message. I’ll curate fonts for headings, subheadings, and body text, with examples of use. If premium fonts are recommended, I’ll include free alternatives to keep your brand accessible and consistent.
🌟 Brand Elements
To complete your visual identity, I’ll design custom brand elements such as icons, patterns, social media ads or curated imagery subtle details that bring personality and distinction to your brand.
📦 Brand Assets Handover
Once finalized, you’ll receive all brand assets in multiple formats (PNG, SVG, PDF) ready for both print and digital use.
🔥 Brand Manual + Brand-in-Use
You’ll also receive a comprehensive Brand Manual, detailing how to apply your new identity consistently from logo usage to color and typography guidelines. To help you visualize your brand in action, I’ll include Brand-in-Use mockups that show your identity across real-world applications like packaging, social media, and stationery.
🤝 Review Process
Unlimited revisions

Duration

12 days

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

CorelDraw

Figma

Industries

Design

Marketing

Advertising