Custom Graphic Design & Brand Collateral by Rachel Van LuykCustom Graphic Design & Brand Collateral by Rachel Van Luyk
Custom Graphic Design & Brand CollateralRachel Van Luyk
Cover image for Custom Graphic Design & Brand Collateral
Elevating every touchpoint of your guest’s journey.
Your brand does not stop at your logo. Every interaction a guest has with your business—whether they are flipping through a welcome book in your cabin, reading a sauna etiquette sign, or scrolling through your Instagram—should feel like a direct extension of your physical space.
This service is designed to build out the functional, day-to-day visual assets that keep your business running and your brand cohesive. I translate the elemental aesthetic of your hospitality or wellness business into highly intentional print and digital collateral, ensuring that your premium experience is felt at every single touchpoint.

Capabilities & Deliverables

Depending on your specific operational needs, custom design projects can include:
Physical Guest Touchpoints: Curated welcome books, local area guides, property signage, and instructional layouts (e.g., sauna use, fire care, or retreat itineraries).
Digital Marketing Assets: Cohesive social media templates, email newsletter graphics, and digital promotional materials that cut through the noise.
Custom Merchandise: High-end, nature-inspired apparel and goods for your retail shop or guest welcome baskets.
Event & Conference Materials: Badges, banners, wayfinding signage, and presentation decks for wellness retreats or industry events.

The North Form Approach

Rather than churning out generic, mismatched templates, I approach your collateral with the same strategic depth as a full brand identity. Every piece of typography, color choice, and layout is designed to align perfectly with your core values and the natural environment of your space. I handle the meticulous design execution so you can step away from the DIY hustle and focus completely on hosting, operating, and growing your business.
Starting at$50 /hr
Tags
Adobe Creative Suite
Adobe Illustrator
Adobe InDesign
Graphic Designer
Print Designer
Design
Digital Media
Service provided by
Rachel Van Luyk Minneapolis, USA
Custom Graphic Design & Brand CollateralRachel Van Luyk
Starting at$50 /hr
Tags
Adobe Creative Suite
Adobe Illustrator
Adobe InDesign
Graphic Designer
Print Designer
Design
Digital Media
Cover image for Custom Graphic Design & Brand Collateral
Elevating every touchpoint of your guest’s journey.
Your brand does not stop at your logo. Every interaction a guest has with your business—whether they are flipping through a welcome book in your cabin, reading a sauna etiquette sign, or scrolling through your Instagram—should feel like a direct extension of your physical space.
This service is designed to build out the functional, day-to-day visual assets that keep your business running and your brand cohesive. I translate the elemental aesthetic of your hospitality or wellness business into highly intentional print and digital collateral, ensuring that your premium experience is felt at every single touchpoint.

Capabilities & Deliverables

Depending on your specific operational needs, custom design projects can include:
Physical Guest Touchpoints: Curated welcome books, local area guides, property signage, and instructional layouts (e.g., sauna use, fire care, or retreat itineraries).
Digital Marketing Assets: Cohesive social media templates, email newsletter graphics, and digital promotional materials that cut through the noise.
Custom Merchandise: High-end, nature-inspired apparel and goods for your retail shop or guest welcome baskets.
Event & Conference Materials: Badges, banners, wayfinding signage, and presentation decks for wellness retreats or industry events.

The North Form Approach

Rather than churning out generic, mismatched templates, I approach your collateral with the same strategic depth as a full brand identity. Every piece of typography, color choice, and layout is designed to align perfectly with your core values and the natural environment of your space. I handle the meticulous design execution so you can step away from the DIY hustle and focus completely on hosting, operating, and growing your business.
$50 /hr