Humanize your digital product with UX design that guides.

Saurav Basu

Contact for pricing

About this service

Summary

I craft clear, human-centered UX copy and content strategies that transform complex digital experiences into intuitive journeys. With 10+ years of experience, I specialize in microcopy, voice & tone systems, and content design that boosts usability and engagement. My strength lies in blending empathy with data to create content that feels seamless, purposeful, and on-brand.

What's included

  • UX Microcopy Guide

    A document with all app/web microcopy (buttons, tooltips, error messages, CTAs) crafted for clarity, consistency, and user delight.

  • Voice & Tone Style Guide

    A comprehensive reference defining brand voice, tone variations, and writing principles for consistent communication across platforms.

  • Onboarding & User Journey Flows

    Optimized copy for onboarding sequences and key journeys that guide users seamlessly through the product.

  • Wireframe-level Content Design

    Text mapped directly into wireframes (Figma/Sketch) showing how content fits into user flows and interfaces.

  • In-app Communication Pack

    Pre-written templates for notifications, pop-ups, modals, and confirmation messages to enhance user interaction.

Skills and tools

UX Designer

Figma

Figma

Sketch

Sketch

Industries

Design