Standard Brand Package

Starting at

$

2,000

About this service

Summary

This service is ideal for projects in need of a fresh brand designed to communicate effectively in any context (online or offline). It provides all the necessary tools for a solid and consistent communication strategy, ensuring timelessness and flexibility to adapt to the challenges of today's communication and marketing landscape. It's suitable for those requiring a robust brand with a thorough study of practical applicability, tested in various contexts, and supported by materials tailored to its core needs.
Timeline:
Kickoff - Meeting where I will inquire about the brand, its objectives, and the brand strategy. Understanding the project's mission, values, and vision is crucial. Gathering information about your expectations, references, competitors, etc., is essential to grasp your vision for the new brand. After receiving and analyzing all information, I can begin the phase of research and initial studies for the brand.
1 week - Present mood board with concept and initial proposal for approval*.
*This proposal can undergo up to 2 rounds of changes (these rounds of changes may add more time to this phase of the project)
Upon approval of a final version.
2 weeks - Brand Guidelines; Logo Suite and Assets

What's included

  • Creative Direction

    Mood board

  • Color Palette

    Definition of corporate colors and their chromatic codes

  • Logo Suite

    Primary, Secondary & Submark logos

  • Typography:

    Font pairing

  • Icon

    Brand icon

  • Brand Assets

    Pattern or other

  • Brand Photography:

    A collection of stock photography

  • Mockups:

    You can choose the mockups you want to see projected (up to 5 templates)

  • Brand Guidelines PDF:

    A complete overview of your new branding & how to use it


Duration

3-4 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop