Brand Identity Package

Victoria Gillerlain

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About this service

Summary

Create a brand that is built to bloom.

The brand image of your business matters. Investing in the visuals of your business helps establish trust between you and your customers, helps foster loyalty, allows you to be recognizable and consistent across platforms, and keeps you competitive in your market. Together, we will handcraft a brand identity for your specific business and goals to help your business grow and bloom.

Every brand and business is unique.

As a designer, I keep in mind that every brand and business has unique goals, visions, and needs. I firmly belive that every good brand will need the assets included above to cultiave a thriving business. The process, the vision, and the package itself will be unique and taylor-made for you and your brand's unique needs. Given that, additional items can be added to create a stronger brand foundation, such as the following:

Social Media Assets (covers, cover pages, headers, etc.)

Social Media Post Templates (platform of your choice.)

Brand Patterns

Additional Brand Icon Assets

Stationary System (Business card, letterheads, invoices, etc.)

What's included

Brand Consultation
Let me get to know you and your business. We will connect one-on-one to discuss what your business does, who your ideal customer is, your project goals, your vision, and any insights about your business.
Research and Strategy
After getting to know you, your business, and your goals, I will begin researching your field, your completion, your target audience, and strategizing for visuals. Further insight and analysis of your market will help provide important insights into what can help bring your brand to the next level.
Mood Board
Bring your initial vision to life and identify the creative direction for your brand.
Primary Logo
A standout logo that you can't take your eyes off of. Delivered in your brand colors and in all file types.
Secondary Logo(s)
Secondary logos that can be used as your business expands and grows over time. These additional assets allow for both visual variety and an expanded recognizable identity.
Color Palette
Curated colors that speak to what your business represents and draw in customers.
Typography Suite
Fonts selected for both online use (website, social media, etc.) and on physical components.
Brand Style Guide
Keep a cohesive identity now and for years to come with a brand style guide that organizes all your brand imagery and assets and guides you through when, where, and how to use them all to keep continuity as you go.