What's included

• Logos

  Primary logo, secondary/alternative versions, favicon, and social media icons. These should be provided in various file formats (SVG, PNG, JPG) with transparent backgrounds where appropriate.

• Brand Guidelines

  A comprehensive document outlining proper logo usage, spacing requirements, minimum sizes, and usage restrictions. This serves as the definitive reference for maintaining brand consistency.

• Color Palette

  Primary and secondary colors with specific color codes (HEX, RGB, CMYK, Pantone) for print and digital applications.

• Typography System

  Primary and secondary fonts with guidelines for headings, body text, and special text elements.

• Visual Elements

  Supporting graphics, patterns, icons, and design elements that complement the core brand identity.

• Digital Assets

  presentation templates, website design elements, and social media templates.

• Marketing Materials

  Templates for brochures, flyers, posters, advertisements, and other promotional materials.

• Style Guide Implementation Examples

  Real-world applications showing how the brand should appear across different media and contexts.