Logo design is a creative service that involves designing a visual symbol or mark that represents a brand or company. The logo serves as a quick and memorable way for customers to recognize and identify the brand. A well-designed logo should be simple, versatile, and timeless, and should effectively communicate the brand's values, personality, and mission.

The logo design process typically begins with a consultation between the designer and the client, where the designer gathers information about the brand's values, target audience, and industry. Based on this information, the designer creates a range of logo concepts for the client to choose from.

Once the client has selected a preferred concept, the designer works on refining and finalizing the design. This may involve selecting the appropriate typography, color scheme, and graphic elements, as well as making revisions based on client feedback.

The final logo design is typically delivered in various formats, such as high-resolution files for print and web use. The designer may also provide guidelines for using the logo, including rules for minimum size, placement, and color usage, to ensure that the logo is consistently represented across all marketing materials.