What's included

• Content Audit Report

  An in-depth report evaluating all existing content, identifying gaps, improvement opportunities, and providing recommendations for optimizing content performance across various platforms.

• Strategy Roadmap

  This deliverable includes a detailed plan that visualizes the content strategy over a specific period, aligned with the client’s objectives. The roadmap defines key phases, short- and long-term goals, required resources, and execution timelines, enabling efficient management and continuous adaptation of the strategy based on results. This tool ensures that all content actions are organized in a coherent and effective manner, contributing to maximizing impact and relevance for the target audiences.

• Engagement & Community Building Plan

  A strategic plan to foster interaction and build a community around the content, including engagement tactics for social media, forums, and other platforms. This plan focuses on cultivating relationships with the audience to encourage brand loyalty and advocacy.

• Content Creation & Production

  This deliverable includes tangible content outputs such as articles, blog posts, video scripts, infographics, or any other type of produced content, highlighting the specific formats used to engage the audience.

• Audience Persona Profiles

  Detailed profiles of target audiences based on demographic data, interests, behaviors, and needs. This deliverable helps create highly personalized and relevant content tailored to each audience segment.

• Content Calendar

  This deliverable includes a detailed content calendar that outlines topics, formats, and publication dates. It helps organize and coordinate content activities over time, ensuring consistency and relevance across all content efforts.

• Content Guidelines

  A comprehensive set of guidelines that ensures all content aligns with the brand’s voice, visual style, and marketing objectives. It includes recommendations on tone, style, and best practices for creating content that resonates with the target audience.