I help businesses plan, design, and build e-commerce experiences that balance customer needs with commercial goals.

My background includes years of experience with major retailers and international e-commerce websites, giving me a practical understanding of digital merchandising, customer journeys, content, and the systems behind online shopping.

I bring that experience to modern storefront projects, combining business thinking, thoughtful design, and hands-on digital production.

Storefront requirements and customer journey planning

Site structure, navigation, and product organization

Responsive storefront design and development

Product and collection page configuration

Cart and checkout setup using supported platform functionality

Basic SEO and accessibility considerations

Testing and launch support

Discovery: Review your business goals, products, audience, and storefront requirements.

Planning: Define the site structure, merchandising approach, and agreed functionality.

Design: Develop responsive layouts and visual direction.

Build: Configure and develop the storefront on the selected platform.

Launch: Test key shopping journeys and support the initial launch.

Businesses launching a focused online store

Existing stores needing a design or usability refresh

Retail brands improving merchandising and navigation

Businesses seeking a more polished digital storefront

Projects are quoted individually based on platform, catalog size, design requirements, integrations, and functionality.

Each engagement includes an agreed scope, timeline, deliverables, and revision allowance before work begins.

Product photography, extensive catalog entry, custom integrations, third-party subscriptions, and ongoing store management are excluded unless specifically agreed.

Deliverables: Storefront structure | Responsive design and build | Agreed commerce configuration | Testing and launch support