What's included

• Discovery and Brand Research

  The project would start with understanding the values, target audience, competitive landscape and market positioning that would like to be achieved.

• Mood Board Creation

  From the insights gathered during the discovery phase a visual compilation of colors, patterns, typography and imagery would be developed. This would serve as a reference point and help set the tone for the overall branding process.

• Logo Design

  Multiple logo options will be developed and we will go through an iteration process until a final is produced. The logo will be delivered in multiple formats both vector and raster file formats.

• Brand Color Palette

  A color palette that aligns with the brand’s message and will include primary and secondary color choices with HEX, RGB, and CMYK values for consistency across various media.

• Brand Style Guide

  A document outlining the brand’s visual identity, including logo usage rules, color palette, typography, imagery style, and any other elements that ensure consistent branding across all platforms.