What's included

• Account & Catalog Management

  Strategic account growth plan SEO keyword research process Optimization of product detail pages Promotions setup

• Advertising Management / Full CPC

  Advertising keyword research process Definition of ACOS Target Analysis and implementation of Amazon Ad Options according to objectives (Sponsored Products / Sponsored Brands / Sponsored Display) Establishment of ACOS objectives Restructuring of campaigns by own portfolios Campaign budget review Catalog Advertising Coverage Campaign bidding update Budget review Search term analysis Specific keyword analysis/optimization Product performance analysis Review of existing Negative Words Analysis of results / Obtaining Advertising Reports Options for Growth and Expansion

• Monthly Analysis meeting

  Monthly 1-on-1 meeting with KPI Scorecard