Email & Newsletter Growth Marketing

Pro

Hanna Retana

Starting at

1,200

/mo

About this service

Summary

Email remains one of the highest‑ROI channels for startups, but only if it’s done with clarity and consistency. I design email strategies that go beyond “blasts” — building nurture sequences and newsletters that educate users, convert prospects, and strengthen retention. My approach blends storytelling with analytics, so every send is measurable and every message builds toward growth.

This service is ideal for founders who want to establish a reliable, scalable communication channel with their audience, without the noise of social media or the unpredictability of ads.

FAQs

How do you make sure emails don’t feel spammy?
I design campaigns around value—educating, updating, or guiding users—not just selling. Every sequence is crafted to reflect your product’s voice and provide something useful, so subscribers look forward to opening.
Can you integrate email with our CRM or marketing systems?
Yes. I connect campaigns with your CRM, automation tools, and analytics dashboards so you can track performance end‑to‑end and see how email contributes to pipeline and retention.
Do you provide reporting and optimization?
Absolutely. I deliver regular reports on open rates, CTR, conversions, and pipeline attribution, and I run A/B tests to continuously refine subject lines, content, and send times.
What kinds of emails do you create?
I build everything from onboarding sequences and product update campaigns to re‑engagement flows and recurring newsletters. Each is tailored to your audience segments and business goals.

What's included

Email Strategy & Segmentation
I define your audience segments, craft messaging frameworks, and set up nurture paths that align with your product and sales cycle.
Newsletter Development
I create recurring newsletters that educate, engage, and build authority, with copy that reflects your founder voice and product value.
Campaign Execution
I write and deploy sequences for onboarding, product updates, and re‑engagement campaigns that keep your audience connected and converting.
Analytics & Optimization
I track open rates, CTR, conversions, and pipeline attribution, and I run A/B tests to continuously improve performance.
Integration with Ops Systems
I ensure your email campaigns connect seamlessly with your CRM, marketing automation, and analytics dashboards so you can measure ROI end‑to‑end.

Recommendations

(5.0)

Kyle Hudson • Stacks, Inc

Client • Nov 11, 2024

Recommended

Where do I start. Hanna is awesome. Our whole team has really enjoyed working with Hanna and we're already making plans to work with her again in the future. She brings a great energy, she jumped right into our fast-moving team, and did a wonderful job.

Mary Beth Johnson • Doulado

Client • Dec 1, 2023

Recommended

We recently had the pleasure of working with Hannah Retana for our marketing analytics needs at our EMR doula startup. Her insightful analysis and tailored strategies helped us get set up for success. We highly recommend her services for any business seeking expert guidance and measurable growth in digital marketing.

Skills and tools

Email Marketer