Fractional CMO | Paid Media Growth & Account Integrity LeaderWill Huyler
Protect your brand. Scale your distribution. Maximize your enterprise value.
For mid-market brands, e-commerce enterprises, and high-growth companies, marketing velocity is nothing without structural stability. A single Google Merchant Center suspension or a flagged ad account can halt your revenue overnight.
As your Fractional CMO, I don't just hand you a standard marketing playbook. I bring executive-level digital strategy seamlessly integrated with elite Account Integrity and Paid Media Architecture. I step into your organization to align your creative, technical, and paid media teams, ensuring every dollar spent drives measurable, compliant, and compounding ROI.
What’s Included in This Retainer:
Omnichannel Growth Strategy: Architecting and auditing your full-funnel digital strategy across Google, Meta, and programmatic channels.
Proactive Account Integrity & Compliance: Ongoing auditing of your landing pages, ad copy, and product feeds to ensure zero downtime from automated policy flags or platform suspensions.
Team Alignment & Operational Leadership: Auditing, hiring, and managing internal marketing teams or external agencies to optimize velocity and eliminate resource waste.
Funnel & Data Infrastructure Optimization: Streamlining your conversion rate optimization (CRO), Google Analytics 4 (GA4) setups, and backend data flows for maximum attribution accuracy.
Executive Advisory & Board Reporting: Transparent, data-backed reporting on customer acquisition cost (CAC), lifetime value (LTV), and overall marketing contributions to your bottom line.
Scope of Work (Deliverables to List)
Phase 1: The 30-Day Diagnostic & Risk Audit
Complete technical audit of all ad accounts, tracking pixels, and data feeds.
Evaluation of current agency/internal team performance and resource allocation.
Identification of immediate low-hanging fruit and high-risk compliance vulnerabilities.
Phase 2: Strategic Blueprint Strategy
Delivery of a customized, 12-month marketing roadmap.
Refinement of audience targeting, offer architecture, and channel distribution.
Establishment of core KPIs, reporting dashboards, and weekly sync cadence.
Phase 3: Continuous Executive Leadership
Weekly executive leadership meetings and ongoing Slack/email availability.
Hands-on direction of your design, content, and media buying teams.
Immediate, priority management of any emergency technical, programmatic, or compliance issues.
Starting at$5,500 /mo
Tags
Google Ads Specialist
Growth Marketer
Meta Ads Specialist
Paid Marketing Specialist
Performance Marketing Specialist
Google Partner
Service provided by
Will Huyler pro22102
- $100k+
- Earned
- 93
- Paid projects
- 5.00
- Rating
- 234
- Followers
Fractional CMO | Paid Media Growth & Account Integrity LeaderWill Huyler
Starting at$5,500 /mo
Tags
Google Ads Specialist
Growth Marketer
Meta Ads Specialist
Paid Marketing Specialist
Performance Marketing Specialist
Google Partner
Protect your brand. Scale your distribution. Maximize your enterprise value.
For mid-market brands, e-commerce enterprises, and high-growth companies, marketing velocity is nothing without structural stability. A single Google Merchant Center suspension or a flagged ad account can halt your revenue overnight.
As your Fractional CMO, I don't just hand you a standard marketing playbook. I bring executive-level digital strategy seamlessly integrated with elite Account Integrity and Paid Media Architecture. I step into your organization to align your creative, technical, and paid media teams, ensuring every dollar spent drives measurable, compliant, and compounding ROI.
What’s Included in This Retainer:
Omnichannel Growth Strategy: Architecting and auditing your full-funnel digital strategy across Google, Meta, and programmatic channels.
Proactive Account Integrity & Compliance: Ongoing auditing of your landing pages, ad copy, and product feeds to ensure zero downtime from automated policy flags or platform suspensions.
Team Alignment & Operational Leadership: Auditing, hiring, and managing internal marketing teams or external agencies to optimize velocity and eliminate resource waste.
Funnel & Data Infrastructure Optimization: Streamlining your conversion rate optimization (CRO), Google Analytics 4 (GA4) setups, and backend data flows for maximum attribution accuracy.
Executive Advisory & Board Reporting: Transparent, data-backed reporting on customer acquisition cost (CAC), lifetime value (LTV), and overall marketing contributions to your bottom line.
Scope of Work (Deliverables to List)
Phase 1: The 30-Day Diagnostic & Risk Audit
Complete technical audit of all ad accounts, tracking pixels, and data feeds.
Evaluation of current agency/internal team performance and resource allocation.
Identification of immediate low-hanging fruit and high-risk compliance vulnerabilities.
Phase 2: Strategic Blueprint Strategy
Delivery of a customized, 12-month marketing roadmap.
Refinement of audience targeting, offer architecture, and channel distribution.
Establishment of core KPIs, reporting dashboards, and weekly sync cadence.
Phase 3: Continuous Executive Leadership
Weekly executive leadership meetings and ongoing Slack/email availability.
Hands-on direction of your design, content, and media buying teams.
Immediate, priority management of any emergency technical, programmatic, or compliance issues.
$5,500 /mo