Crafting Visual Identities that Resonate and Inspire Your Brand

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About this service

Summary

The service of brand identity design involves creating a comprehensive visual identity for a brand that conveys its unique values, personality, and positioning. Here are some key aspects of brand identity design services:
Logo Design: Creating a distinctive and recognizable logo that serves as the visual representation and primary symbol of the brand.
Visual Elements: Developing a consistent and cohesive set of visual elements, including color palettes, typography, icons, and graphic elements, that establish a visual language for the brand.
Brand Guidelines: Documenting the brand's visual guidelines and standards to ensure consistency in its application across different mediums and platforms.
Stationery Design: Designing branded collateral such as business cards, letterheads, envelopes, and other stationery items that reinforce the brand identity.
Packaging Design: Creating compelling and visually appealing packaging designs that reflect the brand's identity and enhance product recognition.
Brand Messaging: Crafting a brand voice and tone that aligns with the brand identity and resonates with the target audience, including developing taglines, mission statements, and key messaging.
Brand Style Guide: Compiling a comprehensive brand style guide that outlines the brand's visual and verbal guidelines, providing instructions on logo usage, typography, color codes, and tone of communication.
Digital Assets: Designing digital assets, including website graphics, social media templates, email templates, and digital advertising elements that maintain brand consistency in the online space.
Brand Collateral: Designing marketing and promotional materials such as brochures, flyers, banners, and advertisements that effectively communicate the brand's identity and message.
Brand Refresh/Rebranding: Updating or reimagining an existing brand identity to align with evolving market trends, target audience preferences, or changes in the brand's positioning or values.

What's included

  • File formats

    Logo will be in EPS, PDF, JPG and Png format.

  • Logo Mockups

    Logo mockups in jpg or png formats.


Skills and tools

Brand Designer
Adobe Illustrator
Adobe Photoshop

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