Transform Ideas into Impact: Graphic Design to Your Brand.

Cassandra Muggeo

Contact for pricing

About this service

Summary

I offer creative and tailored graphic design solutions that bring your brand's vision to life, from logos and branding to digital and print materials. With a passion for balancing aesthetics and functionality, I create designs that not only look stunning but also communicate effectively. What sets me apart is my ability to adapt to diverse styles while delivering designs that resonate with your target audience and stand out in a competitive market.

Process

1. Discovery & Consultation

Discuss the client’s goals, target audience, and project requirements.

Gather inspiration, references, and brand guidelines.

2. Research & Concept Development

Analyze competitors and industry trends for inspiration.

Brainstorm and sketch initial ideas based on the client’s brief.

3. Design Planning

Define the project scope, deliverables, timeline, and milestones.

Create mood boards or style guides to align with the client’s vision.

4. Initial Design Creation

Develop draft concepts or mockups.

Focus on colors, typography, and overall layout to match the client’s brand identity.

5. Client Review & Feedback

Present the initial designs to the client.

Gather feedback and identify necessary revisions or adjustments.

6. Revisions & Refinement

Revise the design based on feedback.

Ensure the design aligns with the brand and meets project goals.

7. Final Design Production

Prepare high-resolution and print-ready files.

Optimize digital assets for web or social media use.

8. Delivery

Provide all agreed-upon deliverables in requested formats (PNG, AI, PDF).

Include a style guide or usage documentation, if applicable.

9. Support & Follow-Up

Offer guidance for implementing the designs (e.g., printing, uploading online).

Provide post-project support for minor adjustments or questions.

What's included

Final Design Files
- High-resolution files in formats such as PNG, JPEG, PDF, or SVG for digital and print use. - Vector files (AI, EPS) for scalability and editing purposes.
Brand Assets (if applicable)
- Logos in various formats (full-color, black-and-white, transparent background). - Fonts, color palettes, and style guides for consistent branding.
Print-Ready Files
- Files formatted and optimized for printing, with necessary bleed and crop marks. - Assistance with preparing files for professional printing, if needed.
Digital-Ready Files
- Optimized designs for web and social media platforms (e.g., banner ads, profile pictures, cover images).
Mockups
- Visual representations of how the designs will appear on products, websites, or marketing materials.
Editable Source Files (optional or if included in the agreement)
- Original working files in tools like Adobe Illustrator, Photoshop, or InDesign for future edits.
Documentation & Guidelines
- A style guide or design usage document to ensure proper implementation of the designs. - Notes on fonts, image licenses, and any third-party assets used.
Revisions
- Final revisions or tweaks based on the agreed project scope.
Ownership Rights
- Transfer of design ownership to the client, as specified in the contract.
Support (if applicable)
- Short-term post-project support for minor adjustments or guidance on implementation.