-     Research & in-depth understanding of key strengths, market positioning & communication effectiveness

-     Award-winning creative AVs from client briefs

-     Ideation and identifying opportunities to increase breadth & depth of creative work

-     Develop and act as a liaison between internal & external stakeholders

-     Successfully deliver within set parameters

-     Adhering to brand & product guidelines and their subsequent application throughout the development

-     Project development, goal planning and maintaining a supportive work culture