BRAND DESIGN // package

Rickilee Studio

Starting at

$

2,000

About this service

Summary

STEP ONE//Discovery Consultation
Understanding the Client's Business:
Before the meeting, I will have sent the client a questioner to gain a comprehensive understanding of the client's business, industry, and target audience. Then we will explore you mission, values, goals, and unique selling points. The discovery consultation is a one-on-one meeting I have with the client. It is a crucial step in the logo design process setting the foundation for the logo design process and helps me better understand the client's needs and vision. It ensures that the final logo aligns with the client's brand, goals, and vision, making it a valuable tool for their business.
Exploring the Brand Identity:
The client and designer discuss the client's brand identity, including its personality, tone, and values. This helps in determining the style and aesthetic that should be reflected in the logo.
Competitor Analysis:
The designer may inquire about the client's competitors or similar businesses. Understanding the competitive landscape can provide insights into how to make the logo stand out.
Target Audience:
The client describes their ideal customer or target audience. This information helps the designer create a logo that resonates with the right demographic.
Logo Objectives:
The client outlines the specific goals and expectations for the logo. For example, they may want the logo to convey trustworthiness, modernity, or innovation.
Design Preferences:
The client shares any design preferences they may have, such as color choices, typography styles, and examples of logos they admire. This helps me align the design with the client's tastes.
Budget and Timeline:
Practical considerations like budget and timeline are discussed during the consultation. This ensures that both parties are on the same page regarding project constraints.
Legal Considerations:
If relevant, legal aspects like trademarking and copyright may be discussed to ensure that the logo design doesn't infringe on any existing trademarks.
Design Process Explanation:
I outline the design process, including how many initial concepts will be provided, how revisions will be handled, and the expected timeline for each stage of the project.
Follow-Up:
I may follow up with a summary of the discussion and any action items agreed upon during the consultation. This helps formalize the understanding reached between both parties.
STEP TWO//Design Development
During the logo design development stage, clients can expect a collaborative and iterative process that aims to create a unique and impactful visual representation of their brand. Here's what clients can typically expect during this stage:
Search and Inspiration:
The designer will conduct research on the industry, competitors, and design trends to gather inspiration. Mood boards, color palettes, and design references may be shared with the client to help define the design direction.
Concept Development:
The designer will create several logo concepts based on the information gathered. These concepts may vary in style, font choice, color scheme, and symbolism to explore different creative possibilities.
Presentation:
The designer will present the logo concepts to the client. Each concept will be explained, highlighting its design elements and how it aligns with the brand's identity.
Feedback and Revisions:
The client provides feedback on the presented concepts. Revisions and adjustments are made based on the client's input and preferences. This stage may involve multiple rounds of feedback and revisions until the client is satisfied.
STEP THREE//Finalization:
During the logo design finalization stage, clients can expect a series of steps and considerations to ensure that the logo meets their expectations and is ready for use. This stage typically follows the initial design concepts and revisions.
Once the client approves a logo concept, the designer will refine and finalize the design. This includes selecting specific colors, fonts, and ensuring the logo works well in various sizes and formats.
Delivery of Final Files:
The designer will provide the client with the final logo files in various formats (e.g., vector, raster) suitable for different applications (print, web, social media, etc.). Guidelines for logo usage, such as minimum size requirements and color codes, may also be included.
Additional Assets (Optional):
Depending on the agreement, the designer may provide additional branding assets, such as business card designs, letterheads, or social media profile images that incorporate the new logo.
Ownership and Usage Rights:
Clear terms regarding the ownership and usage rights of the logo should be outlined in the contract or agreement between the client and designer.
Support and Future Needs:
The designer may offer ongoing support or services for future design needs or variations of the logo.

What's included

  • SAME AS LOGO DESIGN // basic PLUS MUCH MORE

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  • Logo Suite

    Primary, Secondary, Submark, Favicon, Black and Reversed

  • Typography Pairing

    Create a collection of fonts and typographic elements used to maintain consistency and create a visually harmonious design across various media.

  • Color Palette

    A palette is a fundamental aspect of the logo design process and plays a crucial role in conveying the brand's personality, values, and message.

  • Brand Style Guide

    This guide serves as a crucial tool for maintaining consistency and ensuring the correct representation of a brand or organization across various mediums and applications.

  • Stationary Kit

    1 business card and 1 letterhead layout in Canva for easy updates for the client.

  • Slide deck presentation template

    A collections of 4 slides that can be edited by the client to create PowerPoint presentations.

  • Social Media Assets

    1 Instagram Carousel Template and 1 Facebook shop cover. All created in Canva for easy updating for the client.

  • Revisions as needed

    Somethings small changes make the biggest difference. However, to protect the direction of the design process I may limit revisions if I feel it's necessary.

  • Files Formats and Programs

    EPS, JPG, PNG, SVG, GIF & TIFF, Powerpoint, Canva

  • Payment

    50% deposit upfront, 50% before final send off

Duration

2 months

Skills and tools

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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