Authentic video editing revolves around three essential keys: value, connection, and audience engagement. It's all about adding genuine value to your message while creating a real connection with viewers. While keeping the audience watching is important, I believe in a balanced approach. Overstimulating techniques, like excessive motion graphics and transitions, can dilute the core message and overwhelm the viewer. Instead, I focus on allowing the editing to amplify your personality, ensuring that the essence of your story shines through without sacrificing authenticity.