Brand Designer

Starting at

$

800

About this service

Summary

As a brand designer and art director offering brand identity design services, here
is a the scope of a project when working with me:
1. Discovery Phase
Initial Consultation: A comprehensive discussion to understand the client's vision, goals, and values.
Market Research: Analyzing competitors and industry trends to identify unique opportunities.
Mood Boards: Creating visual representations to capture the desired brand aesthetics.
2. Concept Development
Logo Design: Crafting a unique and versatile logo that reflects the brand's identity.
Color Palette: Defining a cohesive color scheme that aligns with the brand's personality.
Typography: Selecting fonts that enhance the overall visual identity.
3. Design Refinement
Client Feedback: Iterative reviews and feedback sessions to ensure alignment with client expectations.
Revision Rounds: Fine-tuning designs based on client input for optimal satisfaction.
4. Finalization
Collateral Design: Extending the brand identity to various touchpoints, such as business cards, letterheads, etc.
Style Guide: Compiling a comprehensive document outlining logo usage, color codes, and typography guidelines.

What's included

  • Brand Identity Light Package

    - Logo Creation - Color Palette (Primary & Secondary) - Typography (Primary & Secondary) - Basic Brand Guidelines

  • Brand Identity Medium Package

    - Logo Creation - Color Palette (Primary & Secondary) - Typography ((Primary & Secondary) - Brand Imagery - Stationery Design (business card, letterhead, envelopes) - Extended Brand Guidelines

  • Brand Identity Advanced Package

    - Comprehensive Logo Suite (logo variations for different platforms & backgrounds) - In-depth color guidelines - Typography System - Stationery Design ( business card, letterhead, envelopes, folders & other collateral - Brand Templates (Presentations, social media posts) - Brand Voice and Messaging - Brand Imagery - Digital Branding (Guidelines for website elements,email signatures...) - Merchendising - Advanced Brand Guidelines


Skills and tools

Art Director

Brand Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Microsoft Office 365