Enhance your digital presence with tailored web and mobile designs by Babatunde Olawale Ogunsusi. Focused on creating responsive, effective interfaces to engage users across all devices, optimized for performance and user satisfaction.

Discovery Stage ( Research phase ): identifying and empathizing with your target user and their needs. This effort to deeply understand your users includes activities like market research, UX research, conducting user interviews, and finally, bringing together all of the information you’ve discovered so that it contributes to and improves your design thinking.

Definition Stage: What have you learned about your user? What problems are they running into? How are they currently dealing with them? What could you create to make their life better. These are some questions to answer at the second step of the design process, which is all about defining your problems, goals and boundaries.

Ideation Stage: The third step of the design process is what most people envision when they think of a designer’s creative process. Often messy to some degree, the ideate stage is where designers brainstorm ideas, challenge assumptions, and ultimately create a solution to a problem they’ve defined in earlier steps. Typically, the outcome of this step is some sort of design work product.

Testing: When designing digital products and experiences today, you’ll rarely find a designer designing something and never touching it again. That’s because the most successful designs are a result of an iterative approach, where there’s a continuous cycle of updates and improvements to the design based on feedback from users and customers. After a design has been user tested, it may go back to the ideate stage to get further refined.

Delivery Stage: The deliver step of the design process is the turning point when designs begin to feel real because they are shared with others in the form of a prototype or MVP.