Creative & Brand Direction GuideIrene Krueger
High-level creative direction for brands that want their visual presence to feel elevated, cohesive, and intentional.
Please note: this is not logo design — it’s strategic direction for how your brand should look and feel.
Includes direction on:
• Visual identity tone
• Color & typography direction
• Reference moodboards
• Brand expression across touchpoints
• Creative inspiration alignment
Perfect for creative founders who want a refined aesthetic but need a strategic eye to guide it.
Projects are scoped hourly or fixed based on needs.
FAQs
No, I do not design logos. I provide direction designers can execute.
Yes, absolutely. This will set the visual tone for all channels.
Irene's other services
Starting at$95 /hr
Tags
Visual Identity
Art Director
Brand Consulting
Brand Design Direction
Brand Strategist
Creative Director
Creative Strategy
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Irene Krueger Los Angeles, USA
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Creative & Brand Direction GuideIrene Krueger
Starting at$95 /hr
Tags
Visual Identity
Art Director
Brand Consulting
Brand Design Direction
Brand Strategist
Creative Director
Creative Strategy
High-level creative direction for brands that want their visual presence to feel elevated, cohesive, and intentional.
Please note: this is not logo design — it’s strategic direction for how your brand should look and feel.
Includes direction on:
• Visual identity tone
• Color & typography direction
• Reference moodboards
• Brand expression across touchpoints
• Creative inspiration alignment
Perfect for creative founders who want a refined aesthetic but need a strategic eye to guide it.
Projects are scoped hourly or fixed based on needs.
FAQs
No, I do not design logos. I provide direction designers can execute.
Yes, absolutely. This will set the visual tone for all channels.
Irene's other services
$95 /hr