We will begin with an initial call so that I can have a deeper understand of your business. From there, I will conduct comprehensive research on your competitors, the target market for your product, trends that align with your industry and developing user personas. As part of the product strategy, we will define your goals, understand your customers' pain points, decide how you will measure your products success and lastly, create a roadmap that will ensure we are aligned and on track throughout the project.

Next is wireframing, these are sketch concepts of each page of your website interface. The goal of wireframing is to focus on structure, flow, and functionality of the product - making sure we align with user needs.

Comprehensive document detailing design elements such as color palettes, typography, iconography, and imagery guidelines. Ensures visual consistency across the site.

Once we've decided on the structure & messaging of your product, I'll create high-fidelity designs of all the screens/pages in Figma based on your design style preferences and deliver these to you to be reviewed. Delivery of design files in a format suitable for development, ensuring seamless implementation of the approved design.

When you've reviewed all the screens in Figma, I'll then start forming the prototype of your product, paying particular attention to interactive elements, motion & transitions between all the different screens. Prototypes are functional models of the website allowing stakeholders, testers and yourself to interact with key elements. Offers a hands-on preview of the user experience.

This is where we either build your website in a no-code platform such as Webflow or Framer, or I hand off the designs to developer for a custom build.

Ongoing assistance and support after the website launch, addressing any issues, providing additional training if needed, and ensuring a smooth transition.