I create direct mail campaigns that cut through the clutter, grab attention, and generate a high response rate. Expect a blend of classic techniques and modern insights.

The No-Holds-Barred Approach to Crafting Direct Mail Campaigns:

In the world of direct mail, mediocrity is your worst enemy. My process is a strategic expedition into the heart of your customer's desires and fears.

1. Understanding Your Battlefield: I start by diving deep into your business and market. Who are your rivals? What makes your audience tick? It's not just about demographics; it's about getting into their heads. I'm talking fears, desires, dreams—the whole nine yards.

2. Crafting the Message: Once I've got the lay of the land, it's time to forge your message. This isn't about pretty words; it's about words that work—hard. I create a narrative that's not just compelling; it's irresistible. It's about hitting where it hurts and soothing where it aches.

3. Design? If Necessary.: Sure, I've got a degree in graphic design. But remember, in direct mail, the message is the hero, and design is the sidekick. If needed, I'll bring in my design skills to ensure the package isn't just visually appealing but brutally effective. We're talking about design that punches, not pats.

This is a full-blown, roll-up-your-sleeves and get-your-hands-dirty approach to direct mail that not only lands in mailboxes but lands punches where it counts.