What's included

• Content Strategy

  This involves outlining the overall approach to content creation, including tone of voice, messaging priorities, and content structure.

• User Interface (UI) Copy and Micro Copy

  Writing and editing the text that appears in the user interface, such as buttons, labels, menus, error messages, and tooltips. This ensures clarity, consistency, and usability.

• Content & Voice and Tone Guidelines

  Developing guidelines and best practices for creating and maintaining content across different platforms and devices. This helps ensure a consistent user experience and brand voice! Defining the personality, style, and emotional tone that should be reflected in the product's content is key as it helps to maintain a cohesive brand identity and shape how users perceive the product.