Branding

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About this service

Summary

I will be mentioning the steps the client goes through to know what to expect.
1- First, we schedule a meeting, could be online or email whichever the client feel more comfortable with. We discuss about the brand and its vision, etc. By doing that I learn and get to know the brand and clients request. At this stage the client pays 50% deposit and the rest at project submission.
2- Second, I start with my research and I prepare 2 mood boards with different design directions. This usually takes 3-4 days.
3- The client review the mood board and decide which design direction they want to go for.
4- I start sketching and designing based on the chosen mood board. This takes about 5-7 days.
5- I present the final visual identity in a well put presentation explaining every design decision. And wait for the client’e feedback.
6- I send the invoice to the client and we sign off the contract with a warm goodbye.

What's included

  • Mood board

    show the visual direction of your brand. We curate images, colours and typefaces and present you with our vision for your brand based on our initial research

  • Brand Guidelines

    This contains primary logo, secondary logo, logo mark, color palette, typography, graphic elements/patterns. Brand guidelines are a set of rules that define and explain how to use the visual components that make up your brand’s identity. By having these rules in place, it enables you, your organisation and service partners to communicate a consistent brand identity.

  • Mockups

    Mockups are a great way to showcase a brand identity.


Skills and tools

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator

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