Brand Strategy by Mohamed Ali Kanzari

Brand Strategy by Mohamed Ali KanzariBrand Strategy by Mohamed Ali Kanzari

Brand Strategy

Mohamed Ali Kanzari

Starting at

/hr

About this service

Summary

As a branding strategist, my service involves developing a comprehensive plan to establish and promote the unique identity of a brand in the market. I work closely with clients to identify their goals, target audience, and competitive landscape, and then create a tailored strategy that differentiates their brand and effectively communicates its value proposition.

My brand strategy services include:

Brand audit: I conduct a thorough analysis of the client's existing brand to identify strengths, weaknesses, opportunities, and threats. This provides a foundation for developing a strategic plan to build a strong and differentiated brand.

Brand positioning: I work with clients to determine their unique value proposition and develop a positioning statement that sets them apart from competitors.

Brand architecture: I develop a framework that outlines the hierarchy and relationship of the client's products and services under the brand umbrella. This helps to ensure consistency and clarity across all touchpoints.

Brand messaging: I develop a messaging platform that identifies the key messages and tone of voice that should be consistently used to communicate the brand's values and benefits.

Target audience identification: I help clients to define their target audience, including their needs, preferences, and behavior patterns. This allows for targeted messaging and effective communication with the desired audience.

Competitive analysis: I conduct a thorough analysis of the client's competitors to identify strengths and weaknesses, and to develop strategies that will differentiate the client's brand.

Brand guidelines: I develop comprehensive guidelines that outline the visual and messaging components of the brand, ensuring consistency and cohesiveness across all platforms.

Through my brand strategy services, I empower clients to create a strong, differentiated brand that resonates with their target audience and supports their business goals.

What's included

A comprehensive brand audit report
Analyzing the client's current brand position and identifying opportunities for improvement.
A brand positioning statement
Defining the unique value proposition and target audience for the brand.
A brand personality and tone of voice guide
Outlining the brand's character and communication style.
A competitive analysis report
Identifying key competitors and analyzing their brand strategies.
A brand messaging framework
Outlining key messaging points and value propositions.
Ongoing consultation and support
Ongoing consultation and support to ensure the brand strategy is effectively executed and maintained over time.

Recommendations

(5.0)

abdessalem labidi

Client • May 9, 2023

Recommended

I would highly recommend Mohamed Ali Kanzari for any project or collaboration. His work ethic, attention to detail, and dedication to excellence are truly impressive. Working with him was a pleasure, and his professionalism and expertise exceeded my expectations. Mohamed Ali is a valuable asset to any team and will undoubtedly showcase his exceptional skills to future clients. Highly recommend !

Skills and tools

Brand Design

Brand Strategist

Product Strategist

ChatGPT

Google Drive

Google Sheets

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STARTING AT

$20

fixed rate