Brand Strategy

Mohamed Ali Kanzari

5

(1)

Starting at

$

50

/hr

About this service

Summary

As a branding strategist, my service involves developing a comprehensive plan to establish and promote the unique identity of a brand in the market. I work closely with clients to identify their goals, target audience, and competitive landscape, and then create a tailored strategy that differentiates their brand and effectively communicates its value proposition.
My brand strategy services include:
Brand audit: I conduct a thorough analysis of the client's existing brand to identify strengths, weaknesses, opportunities, and threats. This provides a foundation for developing a strategic plan to build a strong and differentiated brand.
Brand positioning: I work with clients to determine their unique value proposition and develop a positioning statement that sets them apart from competitors.
Brand architecture: I develop a framework that outlines the hierarchy and relationship of the client's products and services under the brand umbrella. This helps to ensure consistency and clarity across all touchpoints.
Brand messaging: I develop a messaging platform that identifies the key messages and tone of voice that should be consistently used to communicate the brand's values and benefits.
Target audience identification: I help clients to define their target audience, including their needs, preferences, and behavior patterns. This allows for targeted messaging and effective communication with the desired audience.
Competitive analysis: I conduct a thorough analysis of the client's competitors to identify strengths and weaknesses, and to develop strategies that will differentiate the client's brand.
Brand guidelines: I develop comprehensive guidelines that outline the visual and messaging components of the brand, ensuring consistency and cohesiveness across all platforms.
Through my brand strategy services, I empower clients to create a strong, differentiated brand that resonates with their target audience and supports their business goals.

What's included

  • A comprehensive brand audit report

    Analyzing the client's current brand position and identifying opportunities for improvement.

  • A brand positioning statement

    Defining the unique value proposition and target audience for the brand.

  • A brand personality and tone of voice guide

    Outlining the brand's character and communication style.

  • A competitive analysis report

    Identifying key competitors and analyzing their brand strategies.

  • A brand messaging framework

    Outlining key messaging points and value propositions.

  • Ongoing consultation and support

    Ongoing consultation and support to ensure the brand strategy is effectively executed and maintained over time.

Recommendations

(5.0)

abdessalem labidi

Client • May 9, 2023

Recommended

I would highly recommend Mohamed Ali Kanzari for any project or collaboration. His work ethic, attention to detail, and dedication to excellence are truly impressive. Working with him was a pleasure, and his professionalism and expertise exceeded my expectations. Mohamed Ali is a valuable asset to any team and will undoubtedly showcase his exceptional skills to future clients. Highly recommend !

Skills and tools

Brand Designer
Brand Strategist
Product Strategist
ChatGPT
Google Drive
Google Sheets

Work with me

More services

Logo Design

STARTING AT

$20

fixed rate