Understand what your website needs to explain better

For founders and marketing teams whose website takes too much explaining, makes important information hard to find or leaves the next step unclear. I review up to five key pages and give you a prioritized plan for improving clarity and usability.

What's included • Review of messaging hierarchy, navigation, information architecture, visual credibility and key conversion paths. • Desktop and mobile review of the agreed pages. • Webflow implementation observations where relevant and supported by access. • A recorded walkthrough explaining the findings. • Written recommendations and prioritized actions, distinguishing observed issues from hypotheses to test.

Scope and timing The fixed fee is $1,250 for up to five key pages, delivered within one working week after intake is complete. Redesign, implementation, research recruitment, accessibility certification and security testing are outside this engagement. The review does not guarantee commercial results.

What I need from you Your website URL, audience, principal offer, business goals and up to five pages to review. Existing analytics or research are useful context when available but are not required.

FAQs Do I need to buy a redesign afterward? No. Use the recommendations with your own team, another partner or a separately scoped engagement with me. Can we start a website without an audit? Yes. The audit is optional. Will this prove why visitors do not convert? It identifies observable issues and prioritizes hypotheses. Causal conclusions need appropriate research or testing. Can the audit fee be credited? A single $1,250 audit-fee credit is available toward a full Website Design + Development engagement starting within 30 days of audit delivery. The credit, resulting project fee and agreed start date are recorded in the Contra proposal before booking. It is applied once and is not an automatic platform discount.