Brand Identity: Custom Logos, Visual Identity & Strategy

Pro

Laura Weber

Starting at

5,000

About this service

Summary

We create bespoke branding that captures the essence of your business, from custom logo design to comprehensive brand guidelines. Our focus on cohesive visual identity and clear messaging ensures your brand stands out and connects with your audience. With a keen eye for detail and a personal approach, we deliver designs that are not only beautiful but also strategically impactful.

Process

Our Branding Process

Discovery & Strategy

We begin with a deep dive into your business, values, and audience to understand your goals.

Conduct market research and competitor analysis to position your brand effectively.

Concept Development

Brainstorm and sketch initial ideas based on insights from the discovery phase.

Develop logo concepts, colour palettes, and typography options that align with your vision.

Design Refinement

Present initial concepts and gather feedback to refine the designs.

Iterate on chosen designs to ensure every detail resonates with your brand’s personality.

Brand Asset Creation

Finalise the logo, colour palette, typography, and supporting visuals.

Create templates and collateral such as business cards, social media graphics, or packaging.

Brand Guidelines

Compile all elements into a clear, easy-to-follow style guide.

Include rules for consistent logo usage, typography, colours, and tone.

Delivery & Support

Provide all files in versatile formats ready for print, digital, and social media use.

Offer post-project support to help you implement and maintain your new brand identity.

This structured process ensures a thoughtful, cohesive, and impactful brand identity that reflects your business at its best.

FAQs

How long does the branding process take?
The timeline depends on the scope of the project, but most branding projects take 4–6 weeks from discovery to final delivery.
What if I already have a logo?
We can refresh or refine your existing logo to align it with a modern and cohesive brand identity or build upon it to expand your branding elements.
Will I own the rights to my branding?
Yes! Once the project is complete, you’ll have full ownership of your brand assets and designs.
What deliverables will I receive?
You’ll receive a complete branding package, including your logo in multiple formats, colour codes, typography guidelines, and a comprehensive brand style guide.
Can you design marketing materials too?
Absolutely! We offer additional services for stationery, social media templates, packaging, and other brand collateral.
What if I need changes after the branding is complete?
We offer revisions during the design process and can provide additional updates or tweaks later as part of a separate service.
Will my branding be suitable for both digital and print?
Of course! All designs are optimised for both digital and print applications to maintain consistency across all platforms.
How involved will I be in the process?
Your input is key! We collaborate closely with you throughout the process, incorporating your feedback to ensure the branding aligns perfectly with your vision.
Why should I choose your branding service?
We combine creativity with strategy, delivering bespoke designs that resonate with your audience. Our personal approach ensures your brand is not just beautiful but also impactful and uniquely yours.

What's included

Brand Discovery
- In-depth consultation to understand your vision, values, and target audience. - Competitive analysis to identify opportunities and positioning.
Logo Design
- Custom logo concepts tailored to your brand identity. - Final logo files in multiple formats (PNG, JPEG, SVG, AI, EPS) for versatile use.
Colour Palette
- A cohesive colour scheme that aligns with your brand’s personality. - Colour codes (RGB, HEX, CMYK) for consistency across platforms.
Typography
- Selection of primary and secondary fonts that complement your visual identity. - Usage guidelines for consistent application.
Brand Guidelines
- A comprehensive style guide detailing logo usage, colour palette, typography, and imagery. - Instructions for maintaining brand consistency across all media.
Visual Assets
- Custom-designed stationery templates (e.g., business cards, letterheads, email signatures). - Social media templates optimised for key platforms.
Optional Add-Ons
- Packaging design for product-based businesses. - Website branding integration for seamless digital alignment.