Brand Identity Creation by Roxanne CorbinBrand Identity Creation by Roxanne Corbin

Brand Identity Creation

Pro

Roxanne Corbin

Starting at

1,500

About this service

Summary

My Brand Identity Creation offers a branding solution tailored to elevate your business. I integrate market insights with creative design, ensuring that your brand not only stands out visually but also resonates with your target audience. Each branding element, from logo design to messaging, is crafted to reflect your unique business values and positioning, making your brand not just seen, but remembered.

Deliverables

Brand Discovery and Strategy

Brand Audit Report: Assessment of existing brand elements and how they align with market positioning. Brand Strategy Document: Detailed plan including the brand’s vision, mission, values, personality, and positioning strategy. Competitor Analysis: Overview of key competitors’ branding to identify differentiation opportunities.

Visual Identity Development

Logo Design: Creation of a unique logo that reflects the brand’s core values and visual identity. Color Palette: A set of primary and secondary colors that represent the brand’s personality and are optimized for various uses. Typography: Selection of primary and secondary typefaces that complement the brand’s visual style and improve readability across media. Brand Style Guide: Comprehensive manual that details the usage guidelines for all brand elements, including logo, color palette, typography, and imagery to ensure consistency across all touchpoints.

Brand Voice and Messaging

Tone of Voice Guidelines: Instructions on the brand’s communication style, including how it should sound across different platforms. Core Messaging: Key messages that need to be communicated to different segments of the audience. Tagline Development: Creation of a memorable tagline that succinctly communicates the essence of the brand.

Collateral Design

Business Cards and Stationery: Design of business cards, letterhead, envelopes, and other stationery reflecting the new brand identity. Marketing Collateral: Templates for brochures, presentations, and promotional materials that maintain brand consistency. Digital Assets: Design of icons, digital banners, email signatures, and social media profiles.

Implementation Plan

Brand Launch Strategy: A roadmap for launching the new brand to the public, including key channels and tactics. Employee Branding Kit: Guidelines and resources to help employees understand and embody the brand in their roles. Monitoring and Adjustment Recommendations: Methods for tracking the effectiveness of the branding efforts and suggestions for adjustments based on feedback and performance metrics.

What's included

Brand Discovery and Strategy
Brand Audit Report: Assessment of existing brand elements and how they align with market positioning. Brand Strategy Document: Detailed plan including the brand’s vision, mission, values, personality, and positioning strategy. Competitor Analysis: Overview of key competitors’ branding to identify differentiation opportunities.
Visual Identity Development
Logo Design: Creation of a unique logo that reflects the brand’s core values and visual identity. Color Palette: A set of primary and secondary colors that represent the brand’s personality and are optimized for various uses. Typography: Selection of primary and secondary typefaces that complement the brand’s visual style and improve readability across media. Brand Style Guide: Comprehensive manual that details the usage guidelines for all brand elements, including logo, color palette, typography, and imagery to ensure consistency across all touchpoints.
Brand Voice and Messaging
Tone of Voice Guidelines: Instructions on the brand’s communication style, including how it should sound across different platforms. Core Messaging: Key messages that need to be communicated to different segments of the audience. Tagline Development: Creation of a memorable tagline that succinctly communicates the essence of the brand.
Collateral Design
Business Cards and Stationery: Design of business cards, letterhead, envelopes, and other stationery reflecting the new brand identity. Marketing Collateral: Templates for brochures, presentations, and promotional materials that maintain brand consistency. Digital Assets: Design of icons, digital banners, email signatures, and social media profiles.
Implementation Plan
Brand Launch Strategy: A roadmap for launching the new brand to the public, including key channels and tactics. Employee Branding Kit: Guidelines and resources to help employees understand and embody the brand in their roles. Monitoring and Adjustment Recommendations: Methods for tracking the effectiveness of the branding efforts and suggestions for adjustments based on feedback and performance metrics.

Duration

10 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Recreation

Fitness & Wellness

Mobile

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