What's included

• Brand Discovery and Strategy

  Brand Audit Report: Assessment of existing brand elements and how they align with market positioning. Brand Strategy Document: Detailed plan including the brand’s vision, mission, values, personality, and positioning strategy. Competitor Analysis: Overview of key competitors’ branding to identify differentiation opportunities.

• Visual Identity Development

  Logo Design: Creation of a unique logo that reflects the brand’s core values and visual identity. Color Palette: A set of primary and secondary colors that represent the brand’s personality and are optimized for various uses. Typography: Selection of primary and secondary typefaces that complement the brand’s visual style and improve readability across media. Brand Style Guide: Comprehensive manual that details the usage guidelines for all brand elements, including logo, color palette, typography, and imagery to ensure consistency across all touchpoints.

• Brand Voice and Messaging

  Tone of Voice Guidelines: Instructions on the brand’s communication style, including how it should sound across different platforms. Core Messaging: Key messages that need to be communicated to different segments of the audience. Tagline Development: Creation of a memorable tagline that succinctly communicates the essence of the brand.

• Collateral Design

  Business Cards and Stationery: Design of business cards, letterhead, envelopes, and other stationery reflecting the new brand identity. Marketing Collateral: Templates for brochures, presentations, and promotional materials that maintain brand consistency. Digital Assets: Design of icons, digital banners, email signatures, and social media profiles.

• Implementation Plan

  Brand Launch Strategy: A roadmap for launching the new brand to the public, including key channels and tactics. Employee Branding Kit: Guidelines and resources to help employees understand and embody the brand in their roles. Monitoring and Adjustment Recommendations: Methods for tracking the effectiveness of the branding efforts and suggestions for adjustments based on feedback and performance metrics.