Development of brand identity

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About this service

Summary

Every single brand wants to make sure it's recognizable and capable of staying in the mind of the potential client for as long as possible, this is achieved by having a quality identity, in order to achieve this, we will go through a variety of steps:

Initial meeting: The first step is when the most basic elements are decided, these include: price, general idea, corporate elements, and similar.

Briefing: Objective is defined through a process of questions

Design: Execution of ideas

Revisions: Feedback from the client is considered, final changes are applied

Application: The project is done, the design is public

Following this process, the project is officially concluded, and the client now has an optimal and flexible brand identity ideal for every scenario.

What's included

  • Logo

    Visual representation of the values and intentions of your brand

  • Color Palette

    Use of color psychology to achieve harmonic colors which transmit the energy of your business

  • Typography Choice

    Font chosen to go along with the already established editorial line

  • Applications

    Corporate elements such as presentation cards, t-shirts, mugs, and similar

  • Guide

    Detailed explanation and examples on how to use and apply the different branding elements to achieve a consistent and successful look

  • Revisions

    Each and every part of the process can be discussed and improved to fit the client's needs

  • Source files

    Original and completely editable files for maximum versatility


Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

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