Server-Side Conversion Tracking with Deduplication & GDPRNitin Upadhyay
Who this is for
This service is ideal for:
DTC & e-commerce brands
SaaS products with subscriptions or trials
Startups scaling paid acquisition
Founders tired of unreliable Meta attribution
Teams affected by iOS / browser tracking loss
Not recommended if:
You don’t run paid ads
You only need basic pageview tracking
My process
1. Audit & Requirements
Review current tracking
Understand funnel & events
Identify gaps and risks
2. Architecture Planning
Decide what stays client-side
Decide what moves server-side
Define event structure and parameters
3. Implementation
Client-side GTM setup
Server-side GTM setup
Meta CAPI integration
Deduplication logic
4. Debug & Validation
GTM Preview (client + server)
Browser Network checks
Meta Test Events
Event Quality & Deduplication review
5. Documentation & Delivery
Written documentation
Final walkthrough
Recommendations for future improvements
Tools & platforms I use
Google Tag Manager (Web & Server)
Google Analytics 4 (GA4)
Meta Events Manager & Conversions API
Cookiebot / Consent Mode
Browser DevTools (Network & Debugging)
Meta Test Events
Server-side tagging infrastructure (stape-based or native GTM)
FAQs
It improves data quality and attribution, which leads to better optimization over time. This is a foundational improvement, not a magic switch.
Yes. The setup respects consent rules. I also advise on how to maximize opt-in without breaking compliance.
Yes — the setup is designed to work with Cookiebot and similar consent tools.
No. Pixel + Server work together with deduplication.
Absolutely. I often collaborate with dev teams and provide clear implementation notes.
Yes, I offer one month of free support and future optimization help.
Nitin's other services
Starting at$35 /hr
Tags
Facebook Analytics
Google Analytics
Google Tag Manager
Data Analyst
Database Specialist
Data Engineer
Service provided by
Nitin Upadhyay
pro
Lucknow, India- $1k+
- Earned
- 7
- Paid projects
- 5.00
- Rating
- 84
- Followers
Server-Side Conversion Tracking with Deduplication & GDPRNitin Upadhyay
Starting at$35 /hr
Tags
Facebook Analytics
Google Analytics
Google Tag Manager
Data Analyst
Database Specialist
Data Engineer
Who this is for
This service is ideal for:
DTC & e-commerce brands
SaaS products with subscriptions or trials
Startups scaling paid acquisition
Founders tired of unreliable Meta attribution
Teams affected by iOS / browser tracking loss
Not recommended if:
You don’t run paid ads
You only need basic pageview tracking
My process
1. Audit & Requirements
Review current tracking
Understand funnel & events
Identify gaps and risks
2. Architecture Planning
Decide what stays client-side
Decide what moves server-side
Define event structure and parameters
3. Implementation
Client-side GTM setup
Server-side GTM setup
Meta CAPI integration
Deduplication logic
4. Debug & Validation
GTM Preview (client + server)
Browser Network checks
Meta Test Events
Event Quality & Deduplication review
5. Documentation & Delivery
Written documentation
Final walkthrough
Recommendations for future improvements
Tools & platforms I use
Google Tag Manager (Web & Server)
Google Analytics 4 (GA4)
Meta Events Manager & Conversions API
Cookiebot / Consent Mode
Browser DevTools (Network & Debugging)
Meta Test Events
Server-side tagging infrastructure (stape-based or native GTM)
FAQs
It improves data quality and attribution, which leads to better optimization over time. This is a foundational improvement, not a magic switch.
Yes. The setup respects consent rules. I also advise on how to maximize opt-in without breaking compliance.
Yes — the setup is designed to work with Cookiebot and similar consent tools.
No. Pixel + Server work together with deduplication.
Absolutely. I often collaborate with dev teams and provide clear implementation notes.
Yes, I offer one month of free support and future optimization help.
Nitin's other services
$35 /hr