Server-Side Conversion Tracking with Deduplication & GDPR
Starting at
$
35
/hrAbout this service
Summary
FAQs
Will this improve Meta performance immediately?
It improves data quality and attribution, which leads to better optimization over time. This is a foundational improvement, not a magic switch.
Is this GDPR compliant?
Yes. The setup respects consent rules. I also advise on how to maximize opt-in without breaking compliance.
Can this work with Cookiebot?
Yes — the setup is designed to work with Cookiebot and similar consent tools.
Do you replace my Pixel?
No. Pixel + Server work together with deduplication.
Can you work with my developer?
Absolutely. I often collaborate with dev teams and provide clear implementation notes.
Do you provide support after delivery?
Yes, I offer one month of free support and future optimization help.
What's included
Client-Side Tracking Architecture
I implement a clean and structured client-side GTM setup: GA4 configuration and event tracking, Meta Pixel events aligned with funnel stages, Custom dataLayer events (PageView, Lead, Initiate Checkout, Purchase, Registration, etc.), Event parameters like, value, currency, plan type, free trial status, event_id for deduplication This ensures the browser sends consistent, readable, and scalable data.
Server-Side GTM Setup (Google Tag Manager Server Container)
I configure a dedicated server-side container to receive, process, and forward events securely. Includes: Server container setup & domain configuration, GA4 server endpoint routing, Meta Conversions API integration via server, Event mapping from client → server, Debug-ready logging for validation This dramatically improves reliability and data control.
Meta Conversions API (CAPI) Implementation
Full Meta CAPI setup with best practices: Server-side Meta events (PageView, Lead, Checkout, Purchase, etc.), Advanced Matching (IP, user agent, cookies where permitted), Click ID handling (fbclid → fbc), Event ID alignment for deduplication, Test Events verification inside Meta Events Manager Result: better match quality and stronger optimization signals.
Deduplication Logic (Pixel + Server)
I ensure Meta receives one clean conversion per user action, not duplicates. This includes:, Shared event_id across browser + server, Correct firing order, Validation inside Meta Event Deduplication diagnostics, Fixing false “not deduplicated” warnings This prevents inflated results and keeps optimization stable.
Consent-Aware (GDPR-Safe) Configuration
I implement tracking that respects consent without killing performance: Consent Mode–compatible GTM setup, Cookiebot-friendly logic, Marketing tags blocked when consent is denied, Recommendations to improve opt-in rates without removing compliance If needed, I also advise on US-focused consent strategies while staying legally safe.
Full Documentation & Handover
You receive clear documentation covering: What was implemented, Why it was done, How events flow (browser → server → platforms), How to debug or extend the setup later This makes the system easy to maintain for internal teams or future partners.
Example projects
Recommendations
(5.0)
Client • Dec 15, 2025
Recommended
Nitin is extremely creative, with a deep understanding of ad creatives and performance marketing. Give him a campaign or an idea and he consistently comes up with unique, high-impact marketing angles. What really stands out is that he can both plan the creative strategy and execute the creatives himself. Highly recommend working with him
