Like branding, your website welcomes your potential customer into your universe – and makes quick work of showing them that they’ve come to exactly the right place. Pulling this off, though, requires a lot more than standard website templates can provide. Compelling web design is a creative collision of different forces: user interface and user experience (AKA, UI and UX), visual design, custom coding, SEO best practices, and a million things more. Taken together, each of these elements ensure your target customer can intuitively find their way around your site, see your professionalism and expertise on full display, and get a clear sense of exactly how you can help them. Most importantly, your website should make your audience feel genuinely jazzed to stay a while, make a purchase, &/or submit an inquiry. Because that’s kind of what business is about. *Psst… I work with Squarespace, Shopify, and Showit, but have no problem working with Wordpress with a developer.