I'll usually need this information from you before I start on anything:
- I need a rundown of your product, features, selling points, release dates, etc.
- Who is your target audience? I need age, gender, location, and interests or just a look at analytics. This will put me in a competitive spot to create messaging that speaks directly to their audience and resonates with their needs and desires.
- Who is your competition? I need to know how to differentiate you from your competition and hone in on your unique strengths.
- What are your goals with this specific campaign? Other than increasing sales, what else are you trying to do?
- Brand guidelines: If you have one, I’d take a look at your brand guidelines deck and make sure that all the copy I write aligns with your voice and style. This is crucial for maintaining customer trust and consistency.